Spritz: transforming the way we read? - Cameron Optometry | Cameron Optometry
Spritz: transforming the way we read?

Spritz: transforming the way we read?

Posted on 28th February 2014

Earlier this month a new piece of technology was launched by Spritz which aims to dramatically change the way we consume printed content. The Spritz system basically fast-streams one word at a time so your eyes don’t have to flicker back-and-forth (movements called saccades) to find the point where your brain can properly process them. The app, which will be available on some smartphones, can be customised to suit your own pace displaying from 250 to 1000 words per minute.

phone-2[1]

The key to the success of Spritz is to stop the eye wandering on the page. When you read, your eyes seek out the Optimal Recognition Point of each word (OPR). This technology works out the OPR and highlights this letter in red further assisting the word recognition process. According to Spritz, only 20 percent of our time ‘reading’ actually involves taking in content and during the other 80 percent our eyes wander around the page.

There are definitely downsides. Sneeze and you might miss five words! And it definitely takes some of the leisurely enjoyment out of reading. But I think it could well have a place and I could have probably used it to good effect in my student days. Imagine if you’ve got an English literature assignment due and need to read War and Peace in 10 hours? Spritz could make that happen.

Have a go and see what you think. www.spritzinc.com


Related Posts

Video consultations

01st October 2020

During lockdown we learned a lot and, whilst we are delighted to be able to see patients in the practice again, video call triaging for patients with eye care emergencies was very effective. So, if yo...

Read more

Appointment booking update

28th September 2020

It finally feels like some sort of normality is being restored in the practice. We resumed the provision of routine eye care in early August and are pleased to have begun rescheduling those patients w...

Read more

The value of having independent prescribing optometrists

16th September 2020

Some patients might be interested in this article where Ian Cameron shares his thoughts on prescribing. We were one of the first practices to have an optometrist who could prescribe medication to pati...

Read more

Back to school eye examinations

11th August 2020

We are normally inundated with children visiting the practice during the summer months, with parents and carers booking in an eye examination, along with a fitting for school shoes, stationery orders,...

Read more