London’s first eye show - showcasing industry innovation - Cameron Optometry | Cameron Optometry
London’s first eye show – showcasing industry innovation

London’s first eye show – showcasing industry innovation

Posted on 20th February 2014

This month I attended 100% Optical, the UK’s inaugural eye show at London’s ExCeL. Thousands of eye enthusiasts congregated for three days of displays, conferences, fashion events and workshops. Coinciding with London Fashion Week, the event showcased some of the most stylish eye wear brands. In addition, suppliers were proudly displaying their new products and innovations.

I was fortunate to be one of the speakers, taking the stage to discuss communication and contact lenses; both passions of mine. People can feel that they have been overloaded with information after visiting their optometrist. With numerous tests and options available, it is vital that communication is at the forefront of patient care. Good communication skills, in particular, having a caring and listening nature, don’t always come naturally but these are qualities I feel are essential to ensure a productive patient/optometrist relationship.

After my seminar in the ‘Lens Hub’ I was able to enjoy all the show had to offer. As many of you know I love embracing new technology and am proud that Cameron Optometry has some of the most advanced technology available to the industry. So, I particularly enjoyed exploring the 3D Frame Factory to see how the 3D printers work and how frames are then produced. The process first involves taking a 3D scan of your head. I, of course, was happy to volunteer to be a guinea pig! I was then able to see the frames being produced first hand, as well as trying out a few of those that had been ‘made earlier’. They don’t look anything special at first, with clunky bits of plastic, but the finished products are quite impressive. European designers such as Patrick Hoet and Monoqool are winning numerous awards for their cutting edge frames. I will watch with great interest to see if this trend takes off in the UK.

Scanned head

3D printer

One designer who has definitely taken off and is now one of the leading names in stylish eyewear, is Robert William Morris. It was a great honour to meet the man behind the global brand William Morris London. He established the brand some 15 years ago and now it is seen as one of the most stylish choices in eyewear, which we can testify to as it is one of the most popular brands that we stock.

Ian&Robert

It was a hugely successful event and has certainly left me feeling inspired with so many fantastic products and suppliers demonstrating the cutting edge nature of the industry.


Related Posts

COVID-19 advice

28th April 2021

This page will have our latest information on the care we can provide during the COVID-19 pandemic. You can also find information on our Facebook page. LATEST UPDATE: Weds, 28 Apr 2021 We are opera...

Read more

Rebecca first to obtain new glaucoma qualification 

22nd April 2021

After a year like no other, we are especially impressed by our optometrist, Rebecca Daly, who is one of the first individuals to have gained the NHS Education for Scotland Glaucoma Award Training (NES...

Read more

New treatment launches to slow the increasing myopia epidemic

14th April 2021

Myopia is expected to affect 50% of the world population by 2050. In the UK, the amount of myopia has increased from 10% to 23% of children in the past 50 years. In the past year, we have noticed an i...

Read more

Worried about your child’s eyesight?

08th March 2021

When most of us were growing up, it was simply a case of whether a child needed glasses or not. A short-sighted (myopic) child would be prescribed glasses, and each year they would likely require a st...

Read more