London’s first eye show - showcasing industry innovation - Cameron Optometry | Cameron Optometry
London’s first eye show – showcasing industry innovation

London’s first eye show – showcasing industry innovation

Posted on 20th February 2014

This month I attended 100% Optical, the UK’s inaugural eye show at London’s ExCeL. Thousands of eye enthusiasts congregated for three days of displays, conferences, fashion events and workshops. Coinciding with London Fashion Week, the event showcased some of the most stylish eye wear brands. In addition, suppliers were proudly displaying their new products and innovations.

I was fortunate to be one of the speakers, taking the stage to discuss communication and contact lenses; both passions of mine. People can feel that they have been overloaded with information after visiting their optometrist. With numerous tests and options available, it is vital that communication is at the forefront of patient care. Good communication skills, in particular, having a caring and listening nature, don’t always come naturally but these are qualities I feel are essential to ensure a productive patient/optometrist relationship.

After my seminar in the ‘Lens Hub’ I was able to enjoy all the show had to offer. As many of you know I love embracing new technology and am proud that Cameron Optometry has some of the most advanced technology available to the industry. So, I particularly enjoyed exploring the 3D Frame Factory to see how the 3D printers work and how frames are then produced. The process first involves taking a 3D scan of your head. I, of course, was happy to volunteer to be a guinea pig! I was then able to see the frames being produced first hand, as well as trying out a few of those that had been ‘made earlier’. They don’t look anything special at first, with clunky bits of plastic, but the finished products are quite impressive. European designers such as Patrick Hoet and Monoqool are winning numerous awards for their cutting edge frames. I will watch with great interest to see if this trend takes off in the UK.

Scanned head

3D printer

One designer who has definitely taken off and is now one of the leading names in stylish eyewear, is Robert William Morris. It was a great honour to meet the man behind the global brand William Morris London. He established the brand some 15 years ago and now it is seen as one of the most stylish choices in eyewear, which we can testify to as it is one of the most popular brands that we stock.

Ian&Robert

It was a hugely successful event and has certainly left me feeling inspired with so many fantastic products and suppliers demonstrating the cutting edge nature of the industry.


Related Posts

Cameron Optometry becomes only Scottish practice with five independent prescribing optometrists 

27th February 2020

Cameron Optometry’s longest-serving optometrist, Heather Grandon, has completed her Independent Prescribing qualification with an impressive 95% in her final exam. Heather joins our other four optom...

Read more

Celebrating 50 years in practice

21st February 2020

This year we reach a new milestone; Cameron Optometry is 50. We are looking forward to a year of celebrations, as we reflect on this past half century, as well as looking towards the next 50 years in ...

Read more

Are you ready for award-winning sunglasses brand Vysen?

06th February 2020

Recent winners of both the Sunglasses of the Year and Luxury Frame of the Year awards at the Love Eyewear Awards, we are delighted to welcome Vysen to the Frame Room.  In 2014, two young motivated...

Read more

Welcome to our new optical assistant

16th January 2020

We are delighted to welcome optical assistant, Estefania Legaza, to the front-of-house team at the practice. With a passion for optics, Estefania brings a real enthusiasm for eye care, having previous...

Read more